[Source Photo: Andrew Tanglao/Unsplash]
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Take a second look at a stock photo of a coffee cup or soup can, and you may notice something: It’s not actually a photograph.
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It just might be CGI a computer generated image of whatever product that particular company’s hawking. Take Swedish retailer Ikea, which has been using CGI photos since as early as 2006: 3D models can trick you into thinking they’re the real deal. And it might soon be the norm.
Leading stock photography company Shutterstock announced today that it has acquired TurboSquid, a digital media company that sells 3D assets, for $75 million. The move is both a talent and an IP acquisition, and it will give Shutterstock’s two million customers which include everyone from professional creatives to so-called pro-sumers who use editing tools to develop website and social media content access to raw materials for making images from scratch. The move suggests that
1/26/21
Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced that it entered into a definitive agreement to
acquire TurboSquid, Inc., positioning Shutterstock as the world s largest 3D marketplace.
For over 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than one million 3D models, a 2D marketplace derived from 3D objects, and a digital asset management solution offered on a SaaS basis. Since its inception in 2000, TurboSquid has enabled the creation, optimization, publishing and monetization of 3D models, while accelerating time to market and reducing development hours via its proprietary technology.
Shutterstock to Acquire TurboSquid, the World s Largest 3D Marketplace
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NEW YORK, Jan. 26, 2021 /PRNewswire/ Shutterstock, Inc. (NYSE: SSTK) (the Company ), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced that it entered into a definitive agreement to acquire TurboSquid, Inc., positioning Shutterstock as the world s largest 3D marketplace.
The acquisition of TurboSquid establishes Shutterstock as the premium destination for 3D models.
For over 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than one million 3D models, a 2D marketplace derived from 3D objects, and a digital asset management solution offered on a SaaS basis. Since its inception in 2000, TurboSquid has enabled the creation, optimization, publishing and monetization of
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/PRNewswire/ Shutterstock, Inc. (NYSE: SSTK) (the "Company"), a leading global creative platform offering full-service solutions, high-quality content, and.