Athens zeroes in on Canadians: “They’re well respected in the travel world”
Date: Feb 26 2021
TORONTO Now that ‘This Is Athens’ has entered the Canadian market, it’s hit the ground running to connect with the agent community in preparation for the city’s eventual reopening.
Speaking with Travelweek following the appointment of Toronto-based Reach Global Marketing as its new agency of record, Vangelis Vlachos, CEO of the Athens Development and Destination Management Agency, says that one of the reasons why the Official Visitors’ Guide to the City of Athens is focusing on Canadians is because they are great travellers.