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The study surveyed 10,454 people, out of which 69 per cent were from rural India while 31 per cent were from urban India. 

Shah rukh khanMithali rajSachin tendulkarAkshay kumarAllu arjunAmitabh bachchanSalman khanAxis my indiaIndia consumer sentiment indexShah rukhVirat kohliHousehold spendingConsumer sentimentSsential products consumptionXis my india cis surveyXis my india survey