At the turn of the last decade, Nigerian music on the last leg of real-life music consumption. The internet slowly started to take over, Twitter garnered more followers and the life of millennials and later, Gen Z slowly started to be dictated by virtual reality.
The definition of beauty was replaced by
Instagram Face, music found more aggregated conversations, stan culture became more toxic and ‘Afrobeats to the world’ gathered pace. More importantly, the importance of media as a ground for documenting Nigerian pop culture took on another dimension.
In 2010, Nigeria Hip-Hop witnessed a golden era and a change of guard which brought in the frontrunners for the last decade. 2011 was their first year to put down markers and they did that. Nonetheless, some of the old guard refused to simply lie down. The niche artists also laid down the gauntlet.