Spotify Turns 15 – My How You’ve Grown!
As the streaming giant celebrates its 15th birthday, Fred Jacobs looks back on how Spotify has been able to grow and adapt to keep up with an ever-changing music economy.
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As birthdays go, your 15th is not one of the big ones. That’s reserved for your “Sweet 16,” turning 21, and then all those birthdays that end with a “0.”
Those are the ones you remember.
But we should be paying attention to Spotify’s recently celebrated birthday – “the big 1-5” – because it should serve as a reminder to all of us in media – specifically, audio – that it’s not just about having that one great idea. It’s about innovating – with a vengeance – every damn day of your existence.