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PR News | Consumers Apathetic but Still Want Woke Brands

Apathy has increased among American consumers, yet they still expect brands to communicate with empathy and to engage publicly with key social issues, according to a recent report.

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Empathy Among Americans Suffers Sharp Decline, Yet Brands Are Expected To Make Emotional Connections With Consumers

/PRNewswire/ As macroeconomic challenges continue to loom, companies everywhere are considering how to achieve brand loyalty and long-term success. A new.

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