A pioneer in this field in the perfume world, young sustainable perfume company Bastille chose the RFID technology brought by Avery Dennison for its newly-launched Paradis Nuit fragrance and for its best-seller Pleine Lune. This technology offers direct product follow-up and provides consumers with guaranteed traceability and authenticity, simply by scanning a QR Code with a smartphone!
Launched in 2020, and then purchased by Sophie Maisant in 2022, the Bastille brand was initially based.
With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.
Bastille Parfums strengthens traceability with Avery Dennison digital solutions packagingeurope.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from packagingeurope.com Daily Mail and Mail on Sunday newspapers.