Despite the popularity of online shopping, David Flynn, an economics and finance professor at UND, said he thinks many will still get out and shop on Black Friday this year as people view it as back-to-normal activity after the pandemic. And adding to the optimism is an increase in traffic at the U.S.-Canada border at Pembina.
Last year, many businesses either had limited turnout or did not participate at all due to COVID-19 restrictions. Business owners hope 2021 will be the beginning of a return to normalcy for the holiday season.
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