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Snoop Dogg's 'Giving Up Smoke' Ad Failed, Got The CEO Fired | The #1 Hit Music Station

Snoop Dogg's viral "Giving Up Smoke" campaign for Solo Brands was a hit, with Ad Age ranking it No. 18 on its list of 40 best ads of 2023 but that didn't translate to sales. "I have an announcement," Snoop said in a video shared to social media. "I'm going smokeless. Solo Stove fixed fire—they took out the smoke. Clever." Solo anticipated earning $520 to $540 million in 2024, but those projections have now dropped to $490 million to $500 million. The company also fired its former CEO John Merris, and replaced him with former Vista Outdoor CEO Christopher Metz.

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Why Solo Stove and Snoop Dogg Brand Partnership Backfired

Why Solo Stove and Snoop Dogg Brand Partnership Backfired
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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CEO fired after viral Snoop Dogg "giving up smoke" campaign "did not lead to sales lift planned" for brand

Solo Brands has parted ways with their CEO after their viral Snoop Dogg "giving up smoke" campaign "did not lead to sales" as planned.

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Solo Stove CEO Resigns Following Snoop Dogg "Giving Up Smoke" Campaign

Solo Stove CEO Resigns Following Snoop Dogg "Giving Up Smoke" Campaign
hypebeast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hypebeast.com Daily Mail and Mail on Sunday newspapers.

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Snoop Dogg's 'Giving Up Smoke' Ad Failed, Got The CEO Fired

Snoop Dogg's 'Giving Up Smoke' Ad Failed, Got The CEO Fired
1043theparty.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 1043theparty.com Daily Mail and Mail on Sunday newspapers.

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