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Revered by her peers as a go-getter and master strategist, Tameka Chevannes, has used her role as a public relations and marketing consultant to move roadblocks for several entertainers over the past decade. She established her company, ZaZa Communications as an ode to Dasrick ‘ZaZa’ Chevannes, her brother who died in a motor vehicle accident in 1997. “My brother’s creative spirit motivated me to take the next step and I wanted to keep his legacy alive,” she explains.
Through her company, Chevannes has worked on campaigns for the likes of Mr Vegas, Junior Kelly, Anthony Cruz, Junior Holt, Bamm Holt, Sista Sasha, Konshens, IWaata, Intence and Pressure Busspipe, among others. She shares, “I realised the importance of investing in the entertainment industry early, and in wanting to market, motivate, inspire, and build the culture and brand of Jamaica I decided to create a hub which could.”