Olympic Channel secures Special Jury Prize at 2020 Peace and Sport Awards Thursday, 17 December 2020
The Olympic Channel has been awarded the Special Jury Prize at the 2020 Peace and Sport Awards in recognition of its Olympic Day Workout campaign.
Olympians from around the world were encouraged to host the 24-hour live workout challenge, interacting with their fans and inspiring them to get active.
The digital campaign, launched on June 23, is understood to have generated 19 million impressions, three million video views and 120,000 interactions in a single day.
The 2019 International Automobile Federation European Rally Championship (ERC) in Cyprus and Olympique Lyonnais (OL) Foundation’s Together against COVID-19 project were all nominated for the Special Jury Prize.