for students, parents and teachers in g suite products, so by day six, i was making content, i had a side hustle, was still working a0 hours at my dayjob i worked at a consulting firm and within a few weeks, the miss excel accounts quickly went viral on social media and i looked out one day and i had over 100,000 followers. then i kept going and creating more content across the platforms and scaling up the audience and reallyjust providing the free content was something that was lighting me up, so i was having a great time doing it. and then i started creating courses later on that year. correct me if i am wrong, you don t make the income from the tiktok platform, do you? no. you use it to link to other sites? so, a few months in, i had about 100,000 followers across the platforms and i was looking for a way to serve people on a deeper level because the free content was short and cute and quick and people were learning from it but a lot of them wanted more of a full course experien
now on bbc news, talking business. hello, everybody! a very warm welcome to talking business weekly with me, aaron heslehurst. let s go and take a look at what is on the show. hey, need more money? how about a side hustle? as millions look for ways to make extra cash, we are going to take a look at the boom in the second jobs market. does your outlook signature need a makeover? here is a trick for anning your photo and clickable icons into your signature. whether it is giving software tips on tiktok or starting a global travel company, the side hustle can lead to riches and rewards but it can also open people up to being the victim of scammers. i will be talking about
85% of them were driven by the rising cost of living. go daddy also found that globally, 57% of side hustles are run by women. my first guest started her side hustle during the pandemic. she began by simply giving tips on how to use excel spreadsheet software on the social media platform tiktok. today, it s definitely making enough money that she was able to leave her old job behind. cat norton or miss excell, a real pleasure having you on the show and thanks for your time. let s start with this simply, how did you start your side hustle? it all began back injune 2020, i started posting microsoft excel tip videos on tiktok. and within four days, i had my first video hit 100,000 views, and then by the sixth day, i got approached by an it company to take on a side hustle making training videos for their company,
were just designed to steal people s money and unfortunately, it was quite effective and so, we had this fertile ground that was created in 2020 and in the past year seen costs increasing tremendously for consumers all over the world due to things like inflation, housing prices rising, jobs are more competitive and consumers have really felt the pressure more recently to feel like they need to find more money. and this, again, combined with the criminals who are paying attention to these trends they know what s going on they are constantly morphing and changing their scams in ways that are more effectively going to steal your money. wow. another thing that we have seen is an increase in the way that social media is used to promote what are often scams, or at least deceptively touted business schemes. it s almost impossible to scroll tiktok or youtube without seeing tremendous content that has taglines like,
earn $1000 a day, earn money while you sleep . this get rich quick scheme is not new but it is particularly pervasive in social media. recent studies have also shown that again, criminals know this. and gen z consumers in particular have stated that they are more likely to go to things like youtube or tiktok for their financial advice. so, when we have criminals who know this, who are becoming more sophisticated and constantly changing the way that they target certain populations, it is unfortunately going to keep being effective. so, that said, erin, what are some of the red flags people should look for? so, some of the most common schemes that we ve seen can really range. there can be some legitimate opportunities to earn money as a side hustle. i am a personal trainer in my spare time, to the extent that i have any, but in addition to my full time work. there may be ways to do that. but there are certainly things to look out for if you are solicited with one of these, quote, unqu