The Clubhouse Effect: Whatâs in it for brands?
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Can the âsocial audioâ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.
If 2020 was the year for audio and voice, 2021 is about âsocial audioâ, thanks to the popularity of Clubhouse, especially among
entrepreneurs, investors and tech aficionados,
globally.
Clubhouse, a year-old invite-only audio chat app, that hit the 10 million active users mark this February, is valued at $4 billion. Recent high-profile guest appearances of Teslaâs Elon Musk and Facebookâs Mark Zuckerberg amplified its popularity. Clubhouse has raised $110 million till date.
Essentially, on Clubhouse, users can listen in on interviews and interactions between people; topics vary - from tech, food and politics to mental health and films, among others. The virtual conversation rooms resemble conference calls; when conversation ends, the room is closed.
LinkedIn announces the Top Voices of 2021: Next Gen adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Why rapid growth is not a true measure of success
Urging entrepreneurs to stay cautious of explosive growth, Naveen Tewari says it’s critical to first get the product right before thinking of scaling.
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Many of us, including entrepreneurs, are often plagued by the need for “instant gratification”. Instant growth and instant success.
But the founder of InMobi, and a two-time unicorn builder has an important piece of advice for all entrepreneurs: ‘say no to rapid growth’.
“We ve seen the blitz growth and we know it doesn t mean anything because sustainable growth is what really matters. So, I think there is a message out there to every other entrepreneur to try and be more secure about some of these things,” he says.