HomePod failed to gain traction.
But the
AirPods Max have a big advantage: People already love AirPods.
There s also a market for high-end headphones targeted at audiophiles, whereas the HomePod seemed overpriced because many compared it to the $100 Echo.
Regardless, the AirPods Max are crucial for
Apple because they tell us about the company s long-term plan for what has become one of its most popular products.
The iPhone is undoubtedly Apple s most pervasive product. But it s undeniable that AirPods have become a blockbuster hit for the company, pushing Apple to the top of the headphone market in a matter of four years.
Apple
Apple s AirPods Max headphones are the company s next big bet on luxury audio, coming after the HomePod failed to gain traction.
But the AirPods Max have a big advantage: People already love AirPods.
There s also a market for high-end headphones targeted at audiophiles, whereas the HomePod seemed overpriced because many compared it to the $100 Echo.
Regardless, the AirPods Max are crucial for Apple because they tell us about the company s long-term plan for what has become one of its most popular products.
The iPhone is undoubtedly Apple s most pervasive product. But it s undeniable that AirPods have become a blockbuster hit for the company, pushing Apple to the top of the headphone market in a matter of four years.