Staged in collaboration with Entrepreneur Middle East, the project is aligned with Mastercard's global commitment to connect 25 million women entrepreneurs to the digital economy by 2025, as part of its goal to build a more sustainable and inclusive world.
CAIRO: Entrepreneurship in the Middle East and North Africa region has been growing rapidly over the past decade, with a record $1 billion in funding pumped into local startups in 2020 alone, according to MAGiTT’s MENA Venture Investment Report.
This growth is creating opportunities for more niche ventures to flourish, particularly in the family and parenting spheres.
Five such startups share their insights, offering a glimpse into the reasons for their success.
As a PR professional, Shamim Kassibawi knows the value of market research. She did plenty of it and tested her concept before launching Play:Date in 2017. This app helps parents connect their children with like-minded friends.