Harpic, India's leading brand in the lavatory care category, has led the way in communicating the importance of clean toilets and good toilet hygiene on health.
By drawing a straight line from toilet hygiene to preventable diseases that ravage our communities and lead to an unacceptable number of deaths in children under the age of 5, the GoI's message was one that resonated all over the country.
One only needed to look at our toilets (or lack of them). In what is considered the largest sanitation program in the world, the Swachh Bharat Mission changed all that.
We live in homes with toilets, employ cleaners, and have regular pickups for garbage. In essence, our sanitation ecosystem and our toilet habits and hygiene are already set.