Online and social media platforms are likely to host lovers for this year’s Saint Valentine’s Day celebration on February 14, in Ghana.
This follows the closure of pubs, restaurants and clubs to contain the spread of COVID-19.
Despite uncertainties of how the celebration will go with the closure of entertainment centres, managers of gifts shops are aggressively marketing love products through all platforms, with e-commerce, leading arguably.
Ms Shani Khadijah, Chief Executive Officer of Chic Events, a dealer in Valentine’s Day packages, told the Ghana News Agency (GNA) that he was reaching his clients through e-commerce channels with less physical interactions.