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Ladies, lip service and the art of being ludicrous | Analysis

Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg

India
Shavon-barua
Campaign-india
Facebook
International-women-day
International-women
Virginia-woolfe
Analysis
Opinions
Advertising
Media
Dr

Poonam Pandey's staged death raises ethical questions | Analysis

SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image

Shikha-davessar
Shrenik-gandhi
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Krishna-iyer
Shavon-barua
Oscar-wilde
Mullenlowe-lintas-group
Union-budget
Linkedin

Should brand endorsers be held liable for misleading claims? | News

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt

India
Sandeep-goyal
Manisha-kapoor
Shavon-barua
Mahek-sisodia
Weber-shandwick
Valerie-pinto
Central-consumer-protection-authority
Advertising-standards-council-of-india
Consumer-protection-act
Advertising-standards-council
News

Should brand endorsers be held liable for misleading claims? | Advertising

Should brand endorsers be held liable for misleading claims? | Advertising
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