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18 F&B D2C Brands That Are Reshaping Indian Consumer Market

The last few years have also seen a slew of direct-to-consumer (D2C) startups entering the space and competing with the established players

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Why is The Whole Truth Foods ditching Instagram?

Shashank Mehta, founder and CEO, shares why the D2C startup is taking a break from the social media app.

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Fitness enthusiasts enlarge the peanut butter jar

Marico’s Saffola entered the category in March 2022. Earlier, Amul launched its variant in 2021 and Kissan in 2020.

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RazorpayX ropes in more CEOs for print leg of campaign

The print ads went live in Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune, Lucknow, Chandigarh and Jaipur in print.

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RazorpayX turns to start-up CEOs to endorse its payroll solutions

The first, in a series of ads conceptualised by Talented, features Shashank Mehta - the CEO of The Whole Truth Foods.

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