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Hindi music gets new life on OTT shows
Sun, Jul 18 2021 13:21 IST |
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Hindi music gets a new lease of life through OTT.. Image Source: IANS News
Mumbai, July 18 : When Bandish Bandits was released on OTT last year, it came as a fresh breath of air for music aficionados. Giving the best of both worlds, Shankar-Ehsaan-Loy s music was a treat for both Hindustani music lovers as well as pop music addicts. Music was always an integral part of Indian cinema, but now the concept of five songs and a plot in Hindi films had a competitor. With the advent of OTT, long-form content has been king. Music has slowly gained prominence in streaming shows, woven as background score or with songs being placed if the script requires.
MumbaiMaharashtraIndiaMirzapurUttar-pradeshAltamash-faridiJaveda-zindagi-anwarAbhijeet-sawantAnusha-maniApeksha-dandekarSaachi-rajadhyakshaArmaan-malik14 Phere song Chamak: Vikrant Massey, Kriti Kharbanda, Gauahar Khan dance their hearts out; watch
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After releasing a college days romantic track from 14 Phere, India’s largest OTT homegrown platform ZEE5 released an energetic dance number Chamak! This track will have everyone grooving to it! Sung by Raajeev V Bhalla, Sharvi Yadav & Pinky Maidasani, lyrics penned by Raajeev V Bhalla, and the music has been Composed, Produced & Mixed by - Raajeev V Bhalla. The track produced by Zee Studios is a complete party song which will make everyone dance to its tantalizing tune.
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The cast of the film Vikrant Massey, Kriti Kharbanda, Gauahar Khan and Sumit Suri are seen in ‘Chamak’ (glittery) outfits doing some great moves which will make the audience create some hardcore Insta reels moves.
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