Organic Seltzer Battle Brewing Over Anheuser-Busch Super Bowl Spot
Stephen Chernin/Getty Images
No, not David Fincher s commercial.
Does describing a boozy beverage as the only “national hard seltzer that is USDA certified organic” imply that it s the first and only of its kind in the country? That s the question before an Oregon federal judge in a brewing battle over a Super Bowl spot.
Suzie s Brewery Company on Tuesday sued Anheuser-Busch for false advertising and filed a motion for a temporary restraining order that would keep it from airing ads that Suzie s claims are false. Using the bully-pulpit its massive national advertising budget allows, Anheuser-Busch has premiered a new false and misleading advertising campaign aimed at convincing health-conscious drinkers that its new organic hard seltzer is a unique, one-of-a-kind product. To be clear, it is not, writes attorney Daniel C. Peterson in the complaint. And Anheuser-Busch will continue to pursue its strategy of
Some Washington gyms are skirting COVID-19 restrictions, becoming ‘wellness centers’
The business formerly known as North Park Athletic Club in Spokane has rebranded itself as a wellness center. Author: Brandon Jones (KREM) Updated: 8:04 AM PST December 10, 2020
SPOKANE, Wash. Gyms are one of many businesses that have changed operations due to the COVID-19 pandemic.
They’re not allowed to be open under Washington’s current coronavirus restrictions and it’ll remain that way until 2021. With restrictions still in place through Jan. 4, some are trying to work around those guidelines.
“For us as an organization, we don’t believe in standing still,” said the owner of Wellness Center at North Park, Joel Tampien. “We understand the importance of what we provide for our community.”