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“Marketers will be trained in UGC strategy.”
In their continued effort to make sure marketers in Malawi are keeping up with current dynamic global industry trends and be at par with their global counterparts in the industry, the Institute of Marketing in Malawi (IMM) has organized a free webinar for its paid up membership, which will be conducted by a leading global strategist, Shann Biglione.
The training, which will be held virtually via Zoom on 7th May 2021 at 6:00PM will see local marketers being drilled on “How best marketers can leverage User or Consumer Generated Content (UGC) to Guide Marketing Decisions”.
WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
The WARC Media Awards’ Effective Channel Integration category rewards result-boosting comms architecture. While media-multiplier logic tells us that messages spanning multiple channels are likely to reach more people and grab more of their attention, some of the 2020 Media Awards winners went one step further. They showed that well-orchestrated channel integration has the power to engage consumers on a deeper level: empowering them, spurring them into action and even giving rise to movements.