While premium brands are doing well in apparel, the growth in shoes is very steep and has great future potential, said Lacoste India managing director Rajesh Jain. "Sales of sports shoes and sneakers have picked up in line with the increase in demand for casual fashion. It s a global phenomenon, where most people want comfort after Covid. It s also no longer taboo to wear casual shoes or sneakers in offices, or with suits," he said.
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The success of movies Rocky aur Rani Kii Prem Kahaani, Gadar 2 and OMG 2 has lifted sales in malls in August with retailers reporting a 10-15% increase in footfalls and sales in comparison with last month. Other movies that have brought back people to cinemas include Barbie and Oppenheimer.