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UNIQLO jumps on Animal Crossing hype

UNIQLO jumps on Animal Crossing hype Details Global apparel retailer UNIQLO is the latest brand to jump on the Animal Crossing: New Horizons hype by creating its own UNIQLO Island which will go live on 29 April. Upon entering UNIQLO Island, players of the Nintendo Switch popular game will be able to enter a realistic UNIQLO store. In line with the virtual world, UNIQLO will be launching a t-shirt collection in Japan with the Animal Crossing: New Horizons theme on 24 May . According to UNIQLO, the collection is based on the concept of connecting with friends through clothing , and inspired by the game s uniquely original animal characters and life in the virtual world. Designs inspired by the fancy-free, slow-paced life possible on the islands will be presented on UNQILO s t-shirts, tote bags, blanket towels, and other goods.

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Gucci puts gaming twist to #ForeverGuilty campaign with branded island on Animal Crossing

Gucci puts gaming twist to #ForeverGuilty campaign with branded island on Animal Crossing
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Sentosa CMO Lynette Ang steps down, media pitch ongoing

Sentosa CMO Lynette Ang steps down, media pitch ongoing Details 17 December 2020 Sentosa Development Corporation (SDC) chief marketing officer Lynette Ang is stepping down from her role after almost four years with the company. She first took on the role in January 2017, when SDC s current marketing division was newly-formed. With her departure, Chin Sak Hin, assistant chief executive, Sentosa Development Corporation (SDC), will oversee the marketing and experience division in the interim, according to a SDC spokesperson. In a statement to MARKETING-INTERACTIVE, Ang (pictured) said she is taking a break from full-time employment after more than 25 years of non-stop working. She also said she will be using this time to engage with her other areas of interest and discover new ones, adding that it is “a time of serendipity” for her.

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