Volkswagen rears Amaroks like horses in W-Series launch via DDB
May 10, 2021 10:47
Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road.
It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’.
The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After which, they’re allowed to depart Walkinshaw Station and are released onto the road.
Tribal has continued to grow its offering with a number of senior hires across production and design.
Following stellar organic and new business growth in 2020, Tribal, part of DDB Group, has seen its full-time employees rise to more than 45 staff nationally.
Tribal now works with a number of blue-chip brands including Volkswagen, McDonald’s, Coles, Kmart, Dulux, FortyWinks and more.
Among the new hires is Jye Calder who joins as senior digital producer with extensive experience in project management and process development previously working at Innocean and Leo Burnett.
Sebastian Bennett-Leat has been appointed as project manager from CHE Proximity where he worked across clients including Danone, ING, NRMA and Velocity.
1. Flurries, wind and cold
Today there is a chance of flurries with a slight chance of snow showers before 9 a.m., then a chance of flurries after 9 a.m. Skies will be partly sunny with a high near 13 degrees. Wind-chill values will be as low as -10 degrees. Northwest winds between 15 to 25 mph will gust as high as 35 mph. The chance of precipitation is 20%.
Tonight we ll see partly cloudy skies with a low around 5 degrees. Wind-chill values will be as low as -10 degrees. Northwest winds between 10 to 15 mph will gust as high as 25 mph.
Christmas Day will be sunny with a high near 23 degrees and wind-chill values as low as -10 degrees. Northwest winds will gust as high as 20 mph.