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New experiences, new locations and new combinations of tastes are all elements that enable F&B players to renew their offer to satisfy increasingly demanding customers. How do professionals in the sector continue to seduce and surprise their customers? What are the current trends that influence the evolution of the F&B sector? How can we design an experience that goes beyond what is on the customer's plate? These are all legitimate questions in an era where the weight of F&B is increasingly important, especially in the hospitality sector.