Merlin Entertainments introduces dynamic pricing scheme; record revenues posted interpark.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from interpark.co.uk Daily Mail and Mail on Sunday newspapers.
Great news from the owners of Legoland and Alton Towers, just in time for the Easter holidays too. Merlin Entertainments – the nice guys behind Chessington World of Adventures Resort, Alton Towers Resort, Sea Life, Legoland and basically anywhere you may have been planning to take the kids during this or any future school break – is planning to introduce “a dynamic pricing model”.
Alton Towers to charge more on sunny days in major change stokesentinel.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stokesentinel.co.uk Daily Mail and Mail on Sunday newspapers.
Theme parks are the latest industry to implement a form of surge pricing.Merlin Entertainments, which owns Legoland and Madame Tussauds, plans to start "dynamic