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Campaign developed by Special Group, Auckland encourages safe drinking for St Patrick s Day
For centuries, March 17th has given people a reason to come together to celebrate St Patrick’s Day. Unfortunately, this isn’t possible for many people around the world this year.
But for the many New Zealanders who are able to spend this St Patrick’s Day together on-premises around the country, Guinness has created a street poster campaign via Special Group New Zealand, that encourages them to do so responsibly.
Says Tony Bradbourne, founder/CEO/CCO, Special Group: “We’ve worked with the Ministry of Health to help encourage the right behaviours when people head out this St. Patrick’s Day. It’s great to be able to play our small part, and to be in the position to be able to celebrate with friends in person this Wednesday. Cheers to that.”
Guinness urges Kiwis to celebrate St Paddy's Day responsibly in new work via Special Group NZ – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.