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How Amazon Enlisted Drones and Twitch to Make Michael B. Jordan’s ‘Without Remorse’ the Weekend’s Most Streamed Movie Variety 5/4/2021
For the launch of Michael B. Jordan’s “Without Remorse,” the team at Amazon decided to go big.
The e-commerce giant and streaming player coordinated more than 100 drone deliveries to veterans and military families, celebs and influencers in 11 countries and 14 markets across the globe. It’s the kind of effort, one that spanned time zones and language barriers, that reflected the globe-trotting revenge mission undertaken by Jordan’s on-screen alter ego, John Kelly, in the adaptation of Tom Clancy’s bestseller.
Scotch Porter is expanding beyond the grooming aisle.
New from the men’s personal care brand is a wellness offering the Beard, Hair, Skin Immune Support Superfood Supplement.
Each dietary supplement contains such clean enhancement properties as biotin to strengthen hair, plant-based horsetail extract to improve circulation and promote healthy hair follicles, and antibacterial and antiviral skin-boosting properties of Irish moss powder, the company said.
The brand also is rolling out the Beard Health Kit, which contains the supplements, as well as a 1-oz. leave-in beard and hair conditioner spray, and a 1-oz. shape and hold beard balm.
“At the heart of the Scotch Porter brand is our dedication to helping men look, feel and live their best, most fulfilled lives.” founder Calvin Quallis said. “With each year in business, especially within the last year, there’s been a renewed interest in living a healthier, more tranquil lifestyle specifically amongst Black men w