big firms are losing their moral compass big firms are losing their moral compass. some of the big fashion houses compass. some of the big fashion houses have already taken a decision to shut houses have already taken a decision to shut things down, and i guess some to shut things down, and i guess some people would say this is profit before some people would say this is profit before morals. but at the same time, so many before morals. but at the same time, so many russians don t advocate for this war. so many russians don t advocate for this war, this isn t something they want, this war, this isn t something they want. so this war, this isn t something they want, so why should their lives be disrupted want, so why should their lives be disrupted in this way? it s a real balance, disrupted in this way? it s a real balance, to disrupted in this way? it s a real balance, to be honest, but i can see why this balance, to be honest, but i can see why this argument