February 7, 2021
The sophisticated guerrilla marketing of Colombia’s ELN rebels is successful because of their strategic use of terrorism.
When confronted with terrorism, the brutality of the deadly violence may seem everything but sophisticated or the strategic marketing any legitimate cause, service or product.
This is logical unless you’re in a brutal armed conflict that per definition implies the use of deadly force.
The ELN’s use of terrorism is often part of a guerrilla marketing campaign that seeks to damage a military target through the terror caused by, for example, blowing up innocent civilians.
Using terrorism for guerrilla marketing
Escuela General Santander: Dos años después, así va la investigación por atentado a Escuela de Cadetes | Judicial
caracol.com.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from caracol.com.co Daily Mail and Mail on Sunday newspapers.
Atentado escuela General Santander : Duque insiste en el pedido de extradición de los cabecillas del ELN que están en Cuba | Actualidad
wradio.com.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wradio.com.co Daily Mail and Mail on Sunday newspapers.