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The Atlantic
The Dark Side of Box Tops for Education
The school-funding program recently switched from offering rebates for physical labels to an app, frustrating many users and highlighting some of the program’s long-standing contradictions and inequalities.
For many young adults and their parents, the words
box tops evoke fond memories of cutting out cardboard rectangles and stuffing them into Ziploc bags to carry to school. The Box Tops for Education program, founded in 1996, is a General Mills initiative that allows families to redeem labels from eligible food and household products for 10-cent contributions to their schools. Over the past 25 years, the program has given nearly $1 billion to schools nationwide. But the clippings are rapidly becoming symbols of a bygone era, as General Mills announced in 2019 that it would be retiring physical Box Tops in favor of an app.