Subscription Print Services, The Bubble Is Going To Burst!!!!
By Ray Stasieczko, Consultant/Speaker/Interviewer and Host of End Of The Day With Ray!
The worst thing about a fad is the surprise to its investors when it ends.
When un-measured hope is slapped by reality bubbles bust. I believe the software companies building out all these DCA tools to monitor, manage, and fulfill printer supply needs for the Small Office Home Office (SOHO, market) are heading for a disastrous outcome.
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Fads are disastrous to stakeholders when they end. Subscription-based printing within the SOHO market is, at best, a fad, a reaction to what may happen. Subscription-based billing is completely distorting the common sense of some of the print industry s actors.