This Startup is Trying to Convince Clients to Give up Their Cars
This content was published on May 30, 2021 - 04:00
May 30, 2021 - 04:00
(Bloomberg) The idea is simple: a transport service that’s so good, you’ll never need a car again.
It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to.
Whim, a mobile app startup is trying to address the problem of car addiction. It aims to reduce pollution and tame the chaos of urban traffic congestion.
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Helsinki taking the charge
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The Business of Mobility is an Urban Mobility Company series highlighting some of the most successful new businesses in the mobility sector. Featuring a closer look at the way in which companies stand out, CEOs, Directors and other c-level executives elaborate on what it takes to turn a great idea into a great company.
Helsinki Business Hub is a business development agency dedicated to attracting foreign direct investment, particularly those companies who can contribute to the circular economy. In 2016 Finland became the first country to create a roadmap to a circular economy, and in 2020 Helsinki released its own Roadmap for a Circular and Sharing Economy. One of the key policy tools of Helsinkiâs circular economy is âgreen mobility investmentâ, i.e. investments that encourage a modal shift towards active mobility and public transportation.