Each year, over 20 million unwanted Christmas gifts are given, with tonnes of these ending up in landfill. But still, there exists a stigma around giving second hand gifts. Salvos Stores, Australia’s largest second hand charity retailer, are tackling this problem by asking people to make the ‘Prelov
How the Salvos embraced ecommerce
Customer experience manager details the approach needed to bring a network of charity shops into the digital age
Few retailers would be as far from claiming ecommerce leadership as charity op shops. But when COVID-related lockdowns descended across Australia last year, charity stores were forced to close their doors along with everyone else considered non-essential.
For the Salvation Army, that meant the closure of a network of more than 300 stores that collectively helped raise more than $41 million annually.
“It was a huge thing,” customer experience manager for Salvos Stores, Aife O Loughlin, tells
CMO. “It was the first time in 150 years the Salvos stores had ever had to close our doors.”
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