by Stephen Chapman
ResponseTap has launched a new system which will integrate Facebook and Instagram into its call tracking data.
The Salford Quays-based firm says that it means marketers can report on all ‘events’, including phone calls, within Facebook Ads Manager.
“Our Facebook integration is the latest development in enhancing our suite of call tracking products,” explained Ross Fobian, CEO at ResponseTap.
“The aim at ResponseTap has always been to help marketers fully understand the customer journey and enhance ROI at every level. Now marketers have access to the same level of insights for their social conversions as they do across other channels.
by Stephen Chapman
TalkTalk has confirmed this morning that it has agreed a £1.112bn takeover from its second largest shareholder, Toscafund Asset Management.
The Salford Quays-based business said that it had reached agreement on terms and was recommending that shareholders accept the 97p cash offer. Having considered in detail the best interests of all shareholders and TalkTalk as a whole, the Independent TalkTalk Directors believe that the cash offer from Toscafund provides an opportunity for shareholders to recognise immediate value for their shares at a premium of approximately 26% to volume-weighted average price for the three month period ended 7 October 2020,” said Ian West, Senior Non-Executive Director of TalkTalk, on behalf of the Independent TalkTalk Directors.