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Feb. 26, 2021
Hoots Wings, the fast casual wing concept owned by Hooters, has signed its first franchise agreement since launching a franchising initiative last year. Dallas-based AE Restaurant Group, led by Cary and Jackie Albert, will open 60 Hoots locations in Texas, specifically targeting the Dallas-Fort Worth Metroplex and Austin, according to a company press release.
The Alberts, who own 30 Schlotzsky s units, will open at least six locations in 2021 and eight to 10 locations each year thereafter with Cary handling real estate, development and build-out, while Jackie being hands-on in every restaurant, handling operations, marketing, training and hiring. Hoots Wings is an attractive franchise option to Cary and I because we get to be on the ground floor of an emerging concept on the fast-track for growth, while benefiting from all the perks of having a national brand backing us, Jackie Albert said in the release. The more we dug into hoots wings food and financ
Hoots Wings Soars into Franchising, Signs 60-Unit Development Deal with AE Restaurant Group
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February 24, 2021 · ·
Multi-Unit, Multi-Concept Franchisees to Open 60 Hoots Wings in Dallas-Fort Worth and Austin Over Next Six Years
Dallas, TX (
RestaurantNews.com) Dallas-based AE Restaurant Group, led by Cary and Jackie Albert, have signed on to open 60
hoots wings locations in Texas, specifically targeting the Dallas-Fort Worth Metroplex and Austin. This is the first franchise agreement since the burgeoning wing concept and brother brand to Hooters
The Alberts, through their company
AE Restaurant Group, plan to open at least six hoots wings locations in 2021, and 8 to 10 locations each year thereafter. They anticipate opening initial locations in northern Fort Worth and suburban Dallas. Cary Albert will handle real estate, development, and build-out, while Jackie Albert will be hands-on in every restaurant, handling operations, marketing, training and hiring.
Hoots Wings opened three units during the pandemic.
As the restaurant industry lifted itself out of the recession in the early part of the 2010s, Hooters recognized a changing of the guard.
Fast casuals were emerging and on the brink of explosion. In the back of the house, the smaller footprint and limited overhead appealed to operators hoping to improve efficiency. In the front, consumers were drawn to the increased convenience through takeout and delivery a trend Hooters noticed at its hundreds of stores.
In recent years, full-service concepts have implemented off-premises some even before the pandemic to compete with an industry movement that couldn’t be ignored any longer. But Hooters was always listening. And what better way is there to compete with fast casuals than to create one? Hooters answered that question with Hoots Wings, established in Chicago four years ago.
When will we go back to sports bars?
Hooters CEO says that he is looking to March Madness as a key barometer for when life will return to normal post-COVID-19.
The pandemic has wiped out the experience of crowding into a bar to watch sports. And, with coronavirus cases surging across the US, a new year does not necessarily mean it will be safe or legal to return to bars. Just because it s January 5th doesn t mean 2020 is behind us and the pandemic is over, Hooters of America Brands CEO Sal Melilli told Business Insider in a recent interview.
Melilli said that March Madness will be a telling piece of understanding what business will look like in 2021. Hooters is planning for multiple March Madness scenarios, according to Melilli, depending on if indoor dining is allowed and how the National Collegiate Athletic Association decides to arrange the tournament if it happens at all.
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