Sold by Unilever, Axe body spray once synonymous with overt machismo and the pinnacle of masculinity thanks to a barrage of provocative adverts catering to wannabe womanizers is catering to a new consumer: sheep.
Farm of the Week: Fresh start for North York Moors family with conservation farm and speciality cheese business yorkshirepost.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yorkshirepost.co.uk Daily Mail and Mail on Sunday newspapers.
This is why we are privileged to live in Herefordshire herefordtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from herefordtimes.com Daily Mail and Mail on Sunday newspapers.
A few years ago, former RAF serviceman and airport employee Mike Pidd was enjoying the life of a typical 30-something urbanite. Living in Bradford and working on the outskirts of Leeds at the city airport, at the end of the week he would head out for drinks with friends and sleep in on Saturdays. The only animal in his life was the occasional dog.