Non- Dairy Ice Cream and 4 Other Favorite Vegan Products
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Non- Dairy Ice Cream and 4 Other Favorite Vegan Products
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Non- Dairy Ice Cream and 4 Other Favorite Vegan Products
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Dive Brief:
Better-for-you energy drink brand Rowdy Energy raised a $13 million funding round, according to a press release. Forty investors participated in the round, including private equity fund CircleUp, Marcus Lemonis, The Kraft Group, Scott Borchetta and Fanatics Executive Chairman Michael Rubin.
Founded by NASCAR driver Kyle Busch and beverage industry veteran Jeff Church, Rowdy Energy says it plans to use the funding to boost its marketing and grow its retail partnerships. It s currently found in more than 25,000 stores in the U.S.
While energy drinks have had a poor health reputation in the past, several companies are trying change that image and capitalize on the growing functional segment. Beverage giant PepsiCo, for example, introduced Mtn Dew Rise Energy in March, a line of energy drinks with vitamins, antioxidants and other ingredients to help with immune support and mental clarity.