Roy Morgan’s Annual Customer Satisfaction Awards have been impacted by the COVID-19 pandemic – just like everything else in our lives – but after rigorous examination of the data recorded from Australians during 2020 we are able to announce the deserving winners who have excelled with high customer satisfaction ratings despite the challenges of the pandemic.
Roy Morgan Research RAA marginally ahead of RACT, RAC and Shannons for general insurance customer satisfaction
Country: Source: Roy Morgan Single Source (Australia). Jan-Dec 2019, n = 38,954; Jan-Dec 2020 n = 37,655.
Base: Australians 14+ who held General Insurance Policies.
The latest Roy Morgan General Insurance Satisfaction report reveals South Australian-based RAA had the highest general insurance satisfaction at 94% in December 2020, an increase of 3% points on a year ago.
Just behind RAA are Tasmania’s RACT with a customer satisfaction of 92% (down 1% point), Western Australia’s RAC on 92% (up 5% points) and Suncorp Group owned Shannons on 91% (up 1% point).
The largest improvement among the leaders for general insurance satisfaction has been by the Suncorp Group’s Bingle which increased customer satisfaction by 8% points during 2020 to an impressi