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Opinion: the protected designation of origin scheme could be of huge commercial benefit to Irish cheese makers Would it surprise you to learn that Ireland has only one protected designation of origin (PDO) cheese? By comparison with Ireland s only PDO cheese (the Imokilly Regato), Greece has 23 PDO cheeses.  First of all, what s a PDO and why is it so important? PDO refers to a number of European Union schemes which promote and protect names of quality agricultural products and foodstuffs. Aside from the PDO scheme, there s also schemes for protected geographical indication and traditional specialities guaranteed. All of these schemes aim to protect the reputation of the regional foods, promote rural and agricultural activity, help producers obtain a premium price for their authentic products and eliminate unfair competition and misleading of consumers by non-genuine products, which may be of inferior quality or of different flavour.

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