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Why companies should help pay for the biodiversity that's good for their bottom line

Why companies should help pay for the biodiversity that’s good for their bottom line The Conversation 12/30/2020 Edward Barbier, Professor of Economics, Colorado State University and Joanne Burgess, Assistant Professor of Economics, Colorado State University © Dudarev Mikhail/Shutterstock.com Like Dr. Seuss imaginary truffula trees, baobabs are endangered. In the “The Lorax,” an entrepreneur regrets wiping out all the make-believe truffala trees by chopping them down to maximize his short-term gains. As the Dr. Seuss tale ends, the Once-ler – the man responsible for this environmental tragedy – tells a young child that “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”