Subway ANZ has launched a ‘Feel Good’ Spring campaign via creative partner Publicis Worldwide, targeting a diverse consumer base united by a love of fresh food, and the way eating healthier makes them feel.
Subway Pulls a Nine-Meter Floating Sub Through a New Zealand Bay Because it Feels So Good brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
July 23 2021, 9:32 am | BY Ricki Green | 5 Comments
Subway New Zealand has taken to Queenstown waters for the filming of its next brand marketing campaign, set to go live across the Australasia region next month developed by Publicis Worldwide.
Eagle-eyed Queenstown locals were quick to notice the arrival of a giant Footlong sub on Lake Whakatipu earlier this week, sharing photos across social media and local community groups in a mission to find out more.
The giant sandwich is part of the latest campaign celebrating the brand’s iconic Footlong sub. Recent campaigns have included bold billboards showcasing a larger-than-life view of the food, without a logo or brand name in site.
June 28, 2021 9:52
Subway has launched a new campaign, ‘Sandwich Love’, to appeal to Australian food lover’s “most inner-child” urges.
The campaign features consumers pressing their faces against the glass in a Subway restaurant, watching their sandwiches being made. The campaign is from Publicis Australia.
Subway head of marketing, Rodica Titeica said that the campaign is a tribute to the love and devotion consumers feel for their favourite sandwich.
“We’ve brought to life the passion and anticipation felt by foodies as they watch their ever-so-specific masterpiece being prepared in front of their eyes. This is the moment before achieving pure, gastronomical pleasure with their first bite, and we wanted to convey the satisfaction that we have in being able to deliver that euphoria to our customers.”
Press Release – Subway Restaurants 6 APRIL 2021: Subway New Zealand has launched a brand-first marketing campaign, with a series of non-branded billboards popping up around the country. The campaign celebrates the sandwich giants iconic Footlong sub and involves billboards showcasing …
6 APRIL 2021: Subway New Zealand has launched a brand-first marketing campaign, with a series of non-branded billboards popping up around the country.
The campaign celebrates the sandwich giant’s iconic Footlong sub and involves billboards showcasing a larger-than-life view of the food, without a logo or brand name in sight.
Subway Head of Marketing, Rodica Titeica, said the campaign traded off how well-known, well-loved, and easily identifiable the global sandwich brand is with New Zealanders.