man, he made off with that? then you have all of these things that s a domino effect, knowing what our culture want and how much money is made. when mainstream american culture discovered hip-hop, they began trying to sort of, you know, sell bits and pieces of it in any way they could. and this is when you got all of these, you know, fashion labels associated with rappers. at rock wear, i would try to show a lifestyle that people would buy into. that s what i was ultimately trying to do. you know what i m saying? i don t want it to be looked at as we re good for urban or black clothing. i wanted to compete with everyone else in the world. rock awear was around well before sean jean but it wasn t until we saw the numbers of shawn giuliajohn that rock awar