Rob Nipe and Nora Rubel are ready for the Rosh Hashanah rush on brisket at their vegan butcher shop in Rochester, New York. (Shira Hanau/JTA)
ROCHESTER, New York (JTA) Rob Nipe and Nora Rubel hadn’t anticipated selling out of pastrami on their opening day. But when you have a vegan butcher shop certified kosher and open up just a few blocks from an Orthodox synagogue, perhaps selling out of pastrami is par for the course.
Butcher, of course, is a bit of a misnomer: Everything in their shop Grass Fed from the sliced “bacon” to the “butter chicken” to the “corned beef” is made with plant-based ingredients, and is therefore fairly easy to certify as kosher.
A Jewish studies professor and her cheesesteak-loving husband are behind Rochester s new kosher butcher shop
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A Jewish studies professor and her cheesesteak-loving husband are behind Rochester s new kosher butcher shop – The Forward
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