Texas NIL initiatives being consolidated into the Texas One Fund, which will work in tandem with the university thanks to recently revised NCAA guidelines.
The new world of college athletes getting paid for endorsements has created a rapidly expanding pop-up industry: brand-new nonprofits that set up athletes to promote charities for a fee.
The collectives are pitched as feel-good partnerships, but they also raise questions. Is their mission to support charities and their communities or do they exist primarily to funnel money to athletes — in some cases tens of thousands of dollars — and give a school s donors a tasty tax break?
The new world of college athletes getting paid for endorsements has created a rapidly expanding pop-up industry: Brand new nonprofit "collectives” that pay athletes to promote charities.