The things around us have become plainer. In 1923, or 1823, the fashion was for intricate and richly ornamented architecture, furniture, clothes, dishware, or whatever else. In 2023, fashionable objects are plain and minimalist, if not outright utilitarian. Steve Jobs believed that every object should look as much like a featureless white sphere as possible, and the rest of us follow in his footsteps.
Author Note: This article was written over 60 hours with love and care using the blockbuster mental model. If you want to create high-quality viral content using the blockbuster approach, I have two…