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Sustainable cheese producers are working to get Gen Z on their side – but what do Gen Z want?

Many specialist cheese companies have undergone brand refreshes and relaunches in a bid to attract a younger generation of shoppers – but are they targeting the right consumer group?

Sustainable cheese producers are working to get Gen Z on their side – but what do Gen Z want?

Sustainable cheese producers are working to get Gen Z on their side – but what do Gen Z want?
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