2024 is expected to be another year of tight budgets. In an era of volatility and recession concerns, Campaign asks how will marketers do more with less?
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge making optimal allocations of marketing budgets that are expected to work harder than ever before.
Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.