BL Agro is on an ambitious expansion drive
BL Agro aims at a multi-fold increase of its Rs 2500 crores turnover.
The company plans to invest Rs 150 crores on Advertising in FY 2021-22.BL Agro Industries Limited, a Rs 2500 crore edible oils and food products company in India, is on an aggressive expansion mode, with extensive brand endorsements, to reach out to its target audience. The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its expansive marketing plans for the fiscal year 2021-22. The company would be investing in a media mix, of mainline, digital and innovative media vehicles lead by Television, to create brand positioning resulting in consumer awareness and demand of BL Agro’s products across India.
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Richa Khandelwal, Director, Marketing, BL Agro, talks about the company’s future plans and marketing initiatives for Bail Kolhu as well as its newer nutrition brand Nourish
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Shetty will promote Nourish’s range of flours, pulses and dry fruits.
11 Mar, 2021 - 03:47 PM IST | By indiantelevision.com Team
NEW DELHI: Edible oils and food products company BL Agro has roped in Shilpa Shetty as the face of its brand Nourish for its extensive range of flours, pulses and dry fruits.
The company said that Shetty personifies fitness, health, and gels well with the brand Nourish, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy.
Shetty will be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits.